anyone actually choosing best keywords successfully?

inherited a site where nobody has bothered to choose best keywords. i've checked the obvious settings and nothing looks wrong. is there an order that works better?
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kritika_59
yes, but "best" for a new site means winnable, not biggest. Longer specific phrases where the current top results are forum threads or thin pages from small sites. Those tend to move in weeks while the head terms sit there for a year.