Anyone actually finding out your competitors keywords successfully?

Search Console is useless for this, it only shows your own queries. What works without paying much: - go through their sitemap and note which pages exist, the URL slugs basically tell you the target keyword - type their main topics into google and watch what autocomplete and "people also ask" throw up - most of the big paid tools give you a free look at a domain's top pages, even if it's capped The top pages list is the useful part. Raw keyword dumps are mostly noise.