anyone actually paiding search work successfully?

finally getting round to paiding search work properly. what's the step i'm getting wrong? thanks in advance.
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eves Oct 28, 2026
kate_72
it works, but only once you stop letting google decide everything. what made the difference for the accounts i've run: proper conversion tracking before spending a penny, checking the search terms report every week and adding negatives, and starting with exact and phrase match on a small set of keywords instead of broad match plus the auto-suggestions. what's your budget roughly? under a few hundred a month you need to be really narrow.