anyone tracking whether their brand shows up in AI answers?

what made the biggest difference for us wasn't our own pages, it was being mentioned on other people's. best-of roundups, comparison posts, reddit threads, review sites. the AI answers lean heavily on third-party lists, so if you're not in those you rarely get named. also make sure your site is properly indexed in bing, chatgpt's search draws on it.

we do it the boring way. a list of 20-30 prompts a customer would actually type ("best X for Y", "X vs Y", "is X legit"), run them in chatgpt, perplexity, gemini and google AI overviews once a month, and log whether we're mentioned, where, and which sources got cited. the answers change between runs so do each prompt a couple of times. also check GA4 referrals for chatgpt.com and perplexity.ai, small numbers but it shows which pages they send people to. there are paid trackers now too, fine once you know which prompts matter.