best approach to get your page on top of google search?

no tool needed for the core of it. pick one query, google it, look at what's on page one and what format it is (list, guide, product page, video). then make the page that answers that query better than those do, with the keyword in the title and h1, and link to it from your stronger pages. the part people skip is checking intent first. if page one is all product pages and you've written a blog post, it won't get there however good it is.