Best approach to pick a domain name?

My last agency did this for us and now i have to pick a domain name myself. For reference, a small site, nothing complicated. Has anyone got a process that holds up? Any help appreciated.
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1 Answer

jasmins Nov 05, 2026
deepak_serp
short, easy to say out loud, no hyphens, .com if you can get it or your country's version if you're local. a brand name beats stuffing the keyword in, exact match domains don't get the boost they used to. before buying, check trademark conflicts and look the domain up on the wayback machine. if it used to be a spam site you inherit that mess.