priyam PR

best approach to use amazon keywords?

inherited a site where nobody has bothered to use amazon keywords. nothing changed on the site around the same time, as far as i can tell. how do you do it? happy to share more detail if it helps.
use amazon keywords
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sakshi_ads Nov 12, 2026
priyam
Main keyword at the front of the title, then the most important features in the bullets. The backend search terms field is for everything else: synonyms, alternative spellings, other words people use for it. It's capped at around 250 bytes, so don't repeat words that are already in your title and don't put competitor brand names in there. To check a term is indexed, search amazon for your ASIN plus the keyword. If your listing comes up, it's indexed.
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