best approach to use keyword planner?

probably a basic question, but how do you actually use keyword planner? is there an order that works better? happy to share more detail if it helps.
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david_26 Nov 04, 2026
singh_ankur
you need a google ads account but you don't have to run anything. when it pushes you into making a campaign, look for the switch to expert mode and you can skip it. then it's two tools: discover new keywords (put in a few seed terms or a competitor url) and get search volume and forecasts (paste your own list). set the location properly, it defaults to wherever your account is. the catch: without active spend you get broad ranges like 1k-10k, not exact numbers. fine for comparing, useless for precise forecasting.