Build links to your website - how?

the ones that have actually worked for us, roughly in order of effort: - suppliers, partners, associations you're already part of. a lot of them have a members or partners page and just need asking. - local press and local business sites if you're a local business. - something worth citing, original data, a free tool, a really good guide, then emailing people who wrote about the topic. - answering journalist requests. skip anything sold as a package of 100 links.