ajay_21 AJ

can someone explain zero party data?

searched zero party data and got ten posts all repeating each other. the site is a site that's been live a couple of years. what is it actually for?
zero party data
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inshya Oct 21, 2026
ajay_21
data a customer gives you on purpose - quiz answers, preference centre picks, what they tell you at signup. first party is what you see them do, zero party is what they say.
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