Create a social media plan - how?

keep the whole thing on one page. platforms, three or four content themes, how often, who posts, and the one number you'll check each month. if it needs a slide deck, nobody is following it by week three.

Work backwards from what you can actually sustain. Decide who you're talking to and what you want them to do, pick one or two platforms where those people already are, then set three or four recurring themes so you're not staring at a blank calendar every Monday. Set a posting rhythm you could keep up in your worst week, not your best one - two a week you always hit beats five a week you abandon in March. Then a calendar a month ahead, and one review session monthly where you drop whatever nobody engaged with. The plans that die are the ones built around a cadence someone picked because it sounded impressive.