ajay_21 AJ

does local search optimization matter for a small site?

someone on a call used local search optimization like it was obvious. happy to be told i'm approaching this the wrong way. what is it actually for? happy to share more detail if it helps.
local search optimization
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clickthruluc Nov 06, 2026
ajay_21
if you serve people in a specific area it's probably the thing that matters most. the big piece is your google business profile: right category, hours, photos, and reviews coming in steadily. then make sure the site mentions the towns you serve and your name, address and phone match the profile. if you're online only with no location, ignore it.
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