how are people checking backlinks using google search in 2026?

every time i try to check backlinks using google search the numbers move the wrong way. how long before you'd expect to see anything? any help appreciated.
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charlied Oct 30, 2026
david_26
mostly they aren't, the link: operator was switched off years ago and nothing replaced it. what people do now is search your brand in quotes and exclude your own site, like "yourbrand" -site:yoursite.com. that finds mentions, some of which are links, and the unlinked ones are worth an email asking for the link. for the actual list of linking sites, use Search Console's Links report. that's Google telling you directly, nothing in the search box will beat it.