kate_pratt KA

how are people creating a content marketing strategy in 2026?

probably a basic question, but how do you actually create a content marketing strategy? a small site, nothing complicated, for context. how do you do it?
create content marketing
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ankita_growth Oct 20, 2026
kate_pratt
smaller than before tbh. we cut volume and focused on stuff that needs real experience to write: case studies, our own numbers, comparisons we actually tested. generic how-to posts barely get clicks now. start from what your sales team gets asked every week and work backwards from there
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