how are people finding competitors backlinks in 2026?

Question

tried to find competitors backlinks last month and saw no difference at all. nothing changed on the site around the same time, as far as i can tell. how do you do it? any help appreciated.

mia_seo · Answer

Same way as always really, just with tighter free limits. Ahrefs has a free backlink checker that shows a competitor's top links, and Semrush and Moz give you a few lookups before they want money. Run all three - none of them sees every link, and the overlap is smaller than you'd think. Search Console only shows your own site, so it's no use here.

how are people finding competitors backlinks in 2026?

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