How are people searching google keywords in 2026?

Been trying to search google keywords for a client site and getting nowhere fast. I've read the official documentation and i'm still unsure. How do you do it?
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yvibe_growth Nov 04, 2026
dan_30
Same as always for the free route: type the main phrase into google and note the autocomplete suggestions, people also ask, and related searches at the bottom. Google Keyword Planner gives volume ranges for free with an ads account, no spend needed. What changed is that a lot of informational queries now get an AI overview on top, so I check for that before targeting something. If the overview fully answers it, the click is mostly gone.