how do i find competitor properly?

i need to find competitor and every article on it's selling me a tool. i'd rather not throw money at a tool if there's a manual way. what's the step i'm getting wrong?
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1 Answer

gusw Nov 12, 2026
charlied
depends what you mean by competitor. business competitors are the ones you lose customers to. search competitors are whoever ranks for your keywords, often blogs, directories or big sites that sell nothing like you. for SEO it's the second group you want, so google your main keywords and see who keeps showing up.