how do you lot find what keywords my competitor is using?

Spent most of this week trying to find what keywords my competitor is using. Has anyone got a process that holds up?
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robert.smith Oct 27, 2026
rajq
The fast way is the organic keywords report in Semrush or Ahrefs on their domain, but the full list needs a paid plan - free accounts only show a preview. Without that, search google for site: followed by their domain and read the titles of their pages to see what they're going after. And watch their ads. If they keep paying for a term, it's probably converting for them.