how do you lot improve domain authority?

been trying to improve domain authority for a client site and getting nowhere fast. i'd rather not throw money at a tool if there's a manual way. how do you do it?
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otisb Oct 23, 2026
clickthruluc
Worth remembering DA is Moz's score, not something Google uses, so chasing the number for its own sake is a bit pointless. It goes up for the same reason rankings do - links from sites that themselves get linked to. Make one or two things on your site that people would actually cite (original data, a genuinely useful tool, a definitive guide in a narrow topic) and pitch those. Bought links move the score and do nothing else.