How do you lot look for keywords on a website?

Been trying to look for keywords on a website for a client site and getting nowhere fast. For reference, a site that's been live a couple of years. What's the step i'm getting wrong? Happy to share more detail if it helps.
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1 Answer

jasmins Oct 26, 2026
zeel21
Depends whose site. If it's yours, Search Console's queries list is the real answer, it shows what you already get impressions for. If it's someone else's, you need a tool like semrush or ahrefs and their organic keywords report, the free tiers only show a handful of rows though.