how do you lot write a good blog post?

two a month means each one has to be aimed at a specific question someone types, not a topic. before writing, search it and see what already ranks, then do the thing those posts don't: answer in the first paragraph, headings that match the follow-up questions, a real example or number, and links to the client's service pages where they fit. how long: a post usually takes three to six months to settle, so at two a month you're twelve posts in before you can judge fairly. check search console at month three for impressions, not clicks, that's the early signal.