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How do you pick keywords?

I need to pick keywords and every article on it is selling me a tool. Nothing changed on the site around the same time, as far as i can tell. What's the step i'm getting wrong? Thanks in advance.
pick keywords
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nchhiber Oct 19, 2026
smith_ads
start from what customers actually type, not your internal jargon. then ask: does anyone search it, can i realistically rank, and does that searcher want what i sell?
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