How do you rank higher on google?

Once you've picked that page, look at what's ranking above you before you rewrite anything. If the top five are all lists and yours is an essay, that's the problem. Then point links at it from your other pages using the words people search with. Most sites have a dozen related posts that never link to the page they want to rank.

Honestly? Pick one page, decide exactly which search it exists for, and make it the best answer on that results page. Doing that ten times has beaten every site-wide tweak I've tried.