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how do you rank in people also ask?

Spent most of this week trying to rank in people also ask. I've seen people claim this changed recently, though i can't find a source. Is there an order that works better? Any help appreciated.
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mia_funnels Nov 09, 2026
smith_ads
Write the question as a heading on your page, word for word the way people ask it, then answer it directly in the first 40-60 words underneath before you go into detail. Google lifts that short answer. You also mostly need to rank on page one for that query already, PAA tends to pull from pages it already trusts. No markup gets you in, it's the content.
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