how would you explain microsoft clarity to a client?

Question

i've only been doing this a few months, so microsoft clarity is new to me. i'd rather not throw money at a tool if there's a manual way. can someone put it in simple terms?

marthc · Answer

free tool from microsoft that shows what visitors actually do on the site. heatmaps (where people click, how far they scroll) and session recordings you watch like a video. for a client I skip the feature list and show them one recording of someone rage clicking a button that doesn't work. that sells it. it's free with no traffic limit too, so there's no budget conversation.

how would you explain microsoft clarity to a client?

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