Is avoiding keyword cannibalization still worth the effort?

probably a basic question, but how do you actually avoid keyword cannibalization? the site is a site that's been live a couple of years. what would you try next? cheers.
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abhishek_seo Nov 02, 2026
abhishek_47
Worth checking for, not worth obsessing over. The real version of the problem is two of your pages swapping in and out for the same query and neither one sticking. You can see that in Search Console by filtering to a query and looking at the pages tab. If that's happening, merge them or make one clearly about something else. If two pages rank for the same term without flipping around, leave it alone, that's just two results.