john_serp JO
@john_serp
SEO Oct 19, 2026

is doing local keyword research still worth the effort?

Been trying to do local keyword research for a client site and getting nowhere fast. Nothing changed on the site around the same time, as far as i can tell. Has anyone got a process that holds up?
local keyword research
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clark_ads Oct 21, 2026
john_serp
Yes, but don't judge it by the volume column. Most local terms show tiny numbers or zero in keyword tools, and they still convert better than anything else because the person is ready to book. Service + town and "near me" variations, plus the categories you pick on your Google Business Profile, are where the effort pays off.
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