is finding competitor websites still worth the effort?

Probably a basic question, but how do you actually find competitor websites? The site is a site that's been live a couple of years. What's the step i'm getting wrong? Cheers.
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alex_ads Nov 12, 2026
arun_growth
yes, but per topic. google your main terms and note which domains keep showing up in the top 10. those are the ones worth studying.