Is getting your website on google first page still worth the effort?

worth it when the search has buying intent behind it, pointless for vanity terms. for a small team the order that's maintainable: open search console, filter to queries where you sit between position 8 and 20, those pages are nearly there, so improve them first (better title, answer the question higher up, add what the top results have that you don't). that's one page a week. then google business profile if you're local, then new pages for queries you have nothing for. don't start with the new pages, it's the slowest route.