Is hubspot's social tool enough or do you still use a separate scheduler?

the deciding question for me is who's posting. one person doing it, hubspot is plenty. several people plus someone who has to sign off on posts before they go out, you'll want a scheduler with a proper approval flow.

Enough if you mostly post to LinkedIn and Facebook and you care about tying social clicks back to contacts and deals. That reporting is the real reason to keep it in HubSpot. We still use a separate scheduler for Instagram and anything visual. The calendar view, previews and story/reel handling are just nicer in the dedicated tools, and how much the HubSpot one does depends on your tier. Plenty of teams do both: scheduler for the content calendar, HubSpot tracking links on anything that points at the site.