Is increasing search visibility still worth the effort?

finally getting round to increasing search visibility properly. happy to be told i'm approaching this the wrong way. is there an order that works better?
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neha_serp Nov 05, 2026
mia_funnels
yeah, though fewer clicks per impression than a few years ago because of ai overviews and more ads on top. it still beats paying for every visitor. i'd just focus on searches where people want to buy or book, those still click through.