is measuring website traffic still worth the effort?

Question

my last agency did this for us and now i have to measure website traffic myself. i've seen people claim this changed recently, though i can't find a source. what would you try next? happy to share more detail if it helps.

rajq · Answer

Yes, but total sessions on their own tell you very little. Which pages bring visits, what people searched to land there, and whether any of it turns into a lead or sale - that's the useful part. GA4 plus Search Console covers it for free and a monthly look is plenty.

is measuring website traffic still worth the effort?

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