maya_ppc MA

is selecting keywords still worth the effort?

Been trying to select keywords for a client site and getting nowhere fast. I've read the official documentation and i'm still unsure. How do you do it?
select keywords
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dan_30 Oct 27, 2026
maya_ppc
The other part that's changed: look at what Google shows for the term before you choose it. If there's an AI Overview plus a block of videos plus a map pack, the clicks left for a normal result can be small, even when volume looks big. Some keywords are worth targeting less for traffic and more because the people searching are ready to buy.
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charles_ppc Oct 07, 2026
maya_ppc
Yeah, just not the way it used to be done. Picking one exact phrase per page and repeating it is pointless now. What still matters is choosing the topic and the intent: is the searcher trying to learn, compare or buy? Get that wrong and the page won't rank no matter how good it is. Which part are you stuck on, finding ideas or deciding which ones are worth a page?
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