is there a sensible way to check competitors keywords?

My last agency did this for us and now i have to check competitors keywords myself. I've seen people claim this changed recently, though i can't find a source. Has anyone got a process that holds up?
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1 Answer

nchhiber Oct 21, 2026
alice_19
Easiest proper way is a paid tool - put the competitor's domain into Semrush or Ahrefs and look at their organic keywords list, sorted by traffic. Free route is slower: read their page titles and H2s, check their sitemap to see which pages they've built, and search your main terms to see who keeps showing up. Search Console won't help here, it only shows your own site.