Is there a sensible way to get to top of google search?

Inherited a site where nobody has bothered to get to top of google search. I've seen people claim this changed recently, though i can't find a source. What would you try next?
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sbalchunas Oct 21, 2026
kritika_59
Not for broad terms, no - the top spots there go to sites with years of links and authority behind them. The realistic way is getting specific: longer queries where the current results are weak or outdated, and a page that answers it better than anything ranking now. Win a bunch of those and the bigger terms get easier over time.