manish_66 MA

New to this - what is app store optimization?

i keep seeing app store optimization in every post and i've never really understood it. i've seen people claim this changed recently, though i can't find a source. what is it actually for?
app store optimization
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nina.aldridge Nov 09, 2026
manish_66
SEO for apps, basically. Getting your app to show up higher when people search inside the App Store or Google Play, and getting more of those people to install. The main levers: app title, subtitle / short description, the keyword field on iOS, screenshots and icon (these decide whether people tap install), plus ratings and download velocity. One difference that catches people: Google Play reads your long description for ranking, Apple doesn't, it relies on the keyword field.
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