Remove duplicate keywords in adwords - how?

every guide on removing duplicate keywords in adwords says something different. what would you try next? happy to share more detail if it helps.
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santosh_uk Nov 02, 2026
arun_growth
Keywords tab, sort by keyword text so duplicates sit next to each other, then pause the one in the weaker ad group. Google Ads Editor is much faster for a big account: Tools > Find duplicate keywords, it lists them by match type and campaign and you can bulk pause from there. Bear in mind the same keyword in a different match type isn't really a duplicate, and a duplicate across two campaigns targeting different locations is fine too. It only matters when they're competing in the same auction.