still can't see competitors keywords - what am i missing?

are you trying to do it in search console? that only ever shows your own site, so that'd explain it. free option is google keyword planner (needs an ads account, you don't have to run ads). there's a "start with a website" option, paste the competitor's URL and it pulls ideas from their pages. it's not their actual ranking keywords though, just related terms. for real rankings you need semrush/ahrefs/similar, and the free versions cap you to a few results.