still can't use keywords in your website - what am i missing?

usually the missing bit is that every page is trying to rank for everything. give each page one main keyword and make it obvious: in the title tag, the H1, the URL if you're still able to change it, and somewhere in the first paragraph. then write the rest of the page for whoever typed that search. also google the keyword before you build the page. if the top results are all product pages and yours is a blog post, or the other way round, the wording won't save it.