Still not clear what pillar page is

a client asked me about pillar page and i waffled. the site is a site that's been live a couple of years. does it matter at a small scale?
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querry_uk Oct 21, 2026
amaraw
A long page that covers a broad topic end to end (say, email marketing) and links out to narrower posts on each subtopic - subject lines, segmentation, deliverability - which all link back to it. That's the whole idea. The trap is making the pillar a thin index of links. It has to be worth reading on its own, otherwise nothing in the cluster ranks.