Stuck on setting up a google alert

Where are you getting stuck exactly? The basic flow is: go to Google Alerts while signed in to your Google account, type the term, then click "Show options" before you hit Create. That's where you set how often, sources, language, region and which address it goes to. Two things trip most people up. Put the phrase in quotes if you want that exact phrase, otherwise you get every page with those words anywhere. And set "How many" to all results instead of only the best ones, or a small brand name may never trigger anything. Also check the promotions/spam folder for the first few.