What counts as meant by target audience?

Meant by target audience came up in a proposal i was sent. I'd rather not throw money at a tool if there's a manual way. Does it matter at a small scale? Thanks in advance.
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abhishek_seo Oct 21, 2026
mukul_ads
The specific group most likely to buy from you or use your thing. not "everyone aged 18-65". Something like "small accounting firms in the UK with 2-10 staff". The narrower and clearer it is, the easier it gets to write content and target ads.