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what does app threads actually mean?

Someone on a call used app threads like it was obvious. A small site, nothing complicated, for context. Is it worth the time it takes? Thanks in advance.
app threads
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zeel21 Oct 19, 2026
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Threads is Meta's text-post app, the one tied to your Instagram account, think of it as their version of X. When people say app threads they usually just mean posting there. worth it for a small site? Only if you or the client already have an Instagram following to bring over. It sends very little traffic to websites, so treat it as a brand thing, not an SEO thing.
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