what does evergreen content actually mean?

a client asked me about evergreen content and i waffled. for reference, a client site rather than my own. can someone put it in simple terms?
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1 Answer

katew Nov 09, 2026
jasmins
Content that stays useful for years instead of weeks. "How to change a tyre" or "what is a 301 redirect" is evergreen; "best phones of this month" or a news story isn't. It's the stuff that keeps pulling search traffic long after you publish. Not maintenance-free though, steps and screenshots go out of date, so give the important ones a check every year or so.