what questions actually come up in digital marketing job interviews?

Expect "what do you think of our marketing?" Spend twenty minutes beforehand on their site, their socials and whatever ads of theirs you can find, and walk in with one specific thing you'd change and why. Lots of candidates freeze on that one.

Mostly practical ones. Walk me through a campaign you ran and what the result was. How would you measure whether this channel is working. Our traffic dropped 30% last month, where do you start. Expect questions on GA4, basic SEO, CTR vs conversion rate, and maybe a quick budget split exercise. have one or two real examples with numbers ready, even from a personal project. that matters more than knowing every tool.