what's the practical way to create rich snippets?

inherited a site where nobody has bothered to create rich snippets. a one person operation, for context. how do you do it? happy to share more detail if it helps.
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rumpa_uk Oct 20, 2026
nina_ads
Add structured data (JSON-LD) to the page that matches what's actually visible on it, e.g. Product with price and reviews, Recipe, or Event. Test it in Google's Rich Results Test. Then wait. Valid markup makes you eligible, it doesn't guarantee Google shows anything. Also note FAQ and HowTo rich results were cut back heavily, so don't plan around those.