what's the practical way to find pages that link to a url?

spent most of this week trying to find pages that link to a url. how do you do it? happy to share more detail if it helps.
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1 Answer

kritika_59 Nov 02, 2026
ruth_ppc
If it's your own site, Search Console > Links > Top linked pages, click the URL and it lists the sites linking to it. Free and it's Google's own data, just not complete. For any site you can verify, Ahrefs Webmaster Tools is free. For a competitor's URL you need a paid tool or a trial of one, there's no reliable free source for someone else's backlinks any more.