What's the practical way to fix keyword cannibalization?

Probably a basic question, but how do you actually fix keyword cannibalization? I've read the official documentation and i'm still unsure. Is there an order that works better? Happy to share more detail if it helps.
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david_26 Oct 20, 2026
alex_ads
First confirm it's actually cannibalization. Two pages ranking for the same term isn't automatically a problem; it's a problem when Google keeps swapping which one shows and neither ranks well. In Search Console, filter by the query and look at the Pages tab. If it's two pages flipping, decide which one is stronger, merge the useful bits of the other into it and 301 the weaker URL. If both need to exist, re-angle one so it targets a clearly different intent, and fix your internal links so they point at the right page with the right anchor text.