What's your process for building a social media following?

pick one platform and stay on it for three months before you judge anything. most people spread thin across four and grow nowhere. what worked for me: decide the 3 or 4 topics you want to be known for, post on a schedule you can actually keep, and spend as much time replying to other accounts in your niche as you do posting. comments on bigger accounts got me more early followers than my own posts did. then look at which posts got saved or shared, not just liked, and make more like those. what niche are you in?