What's your process for creating brand awareness strategy?

Mine is pretty unglamorous. 1. Write down exactly who you want to know you exist. Not "small businesses" but which ones, and where they hang out. 2. Pick one or two channels where that audience already is and show up there consistently for months. Spreading thin across six platforms is where most of these plans die. 3. Keep the look and the message the same everywhere so people connect the dots. 4. Decide how you'll measure it before you start. Branded searches in Search Console and direct traffic are the cheapest signals that it's working. The part people skip is the consistency. Awareness is slow and it only builds if people keep seeing the same thing.